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Creative Content VP
DPZ | Publicis Groupe

the tired thumbs
the tired thumbs | tiktok
A TikTok hit to make users take a break from… TikTok
In 2018 it took an average person a year to scroll the equivalent distance of climbing Mount Everest. In 2022, it took them only a month to do so. On average, a person spends 6 hours and 37 minutes per day in front of a screen - time enough to have an impact on sleep quality, self-esteem and even mental health. As a global entertainment platform, we decided to act worldwide and support our users to have some healthy fun off screen.
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