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Creative VP | FCB Brazil
c&a studios
Creation and Creative Direction of the agile content platform C&A Studios, which conected in real-time business challenges, cultural context and products for digital content production.
c&a studios: Trabalho
c&a studios: Pro Gallery
c&a studios, local
Alongside the weekly short-cycle content, we created "Local". Through this editorial section, we researched and featured emerging talents in Brazilian photography, enabling them to create original photo shoots with a high degree of creative freedom.
Our work has always revolved around seeking out individuals with a curious eye for the themes we selected for the section.
Gleeson Paulino, with Men's Jeans.
Vincent Rosenblatt, with the NBA Collection.
Hick Duarte, with Pabllo + C&A.
Cecília Duarte, with Tropical Summer.
c&a studios: Trabalho
c&a studios: Pro Gallery
c&a studios, modern future
In line with "Local," we developed the editorial section "Modern Future." Each month, a new director was given a conceptual briefing to bring their artistic vision to life.
Neither agency nor client interfered with the idea or execution. The focus was to bring fresh perspectives and artists closer to the brand, while also helping to strengthen emerging talents in the field.
On the side, "Nascido Homem" by Manuel Nogueira.
Watch the full film at the link provided.
c&a studios: Trabalho
c&a studios: Pro Gallery
Assista agora
c&a studios: Video Player
c&a studios: Pro Gallery
Assista agora
c&a studios: Video Player
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